Wholesale Sales Assistant Manager
One of the best ways to audition potential sales managers is to observe them in action—selling products that aren’t your own. That is just how we came across Natalie Godfrey. Leslie Mackie was in Walla Walla to meet with some of the farmers who grow wheat for Macrina Bakery. After a long, hot day, much of it spent in the field, Leslie dropped by the tasting room at Tamarack Cellars. A handful of Macrina employees joined her. At the time, Natalie worked there as a sales associate.
“When I met Natalie at Tamarack Cellars,” Leslie says, “I was impressed with her vast and descriptive knowledge of the wines she was selling. She took them very seriously and shared detailed stories about the wines. Her approach was so genuine and enthusiastic that she drew all of us in. We bought a bunch of wine to take home.”
Natalie attended high school on Bainbridge Island, which is where she first tasted Macrina’s breads. “My mom brought home Macrina bread from Town and Country all the time,” she says. Whitman College and a degree in rhetoric studies had pulled Natalie to Walla Walla, but she entertained the idea of returning to the Seattle area. At the tasting, the whole Macrina team agreed that Natalie had a natural talent for selling products so Leslie left Natalie her business card.
Natalie decided to move back to Seattle and called Leslie who was delighted to hear from her. “The sales team is the face of Macrina,” Leslie says. “If Natalie shared a similar connection with our breads and pastries as she did with the Tamarack wines, I knew she’d be a perfect fit.”
”When I called Leslie to ask her about a job,” Natalie says, “she emphasized how Macrina invests in their employees and offers so many opportunities for them to be nurtured by others and to grow. She was honest, and I felt like it would be a good company to work for—one that I wanted to work for!”
Natalie started working for Macrina in January as the Wholesale Sales Assistant Manager, joining Amy Bui, General Manager of Wholesale Sales, and Fanny Alvarado, Wholesale Manager, to make up our sales team. Amy has been showing her the ropes. “Natalie has already proven to be a great fit for the role, and I look forward to working with her,” Amy says.
“I’ve learned so much already—about bread, sales, and hard-working people—and am inspired by it all. I love how Macrina is a community of inspiring, diverse individuals who all seem united by their love of bread,” Natalie says.













I joined the Bread Bakers Guild of America in 1993, the same year I opened Macrina. It was an insanely busy time in my life, but I knew I needed a community of artisan bakers for support and guidance. The Guild provided that and more. The Guild was much smaller 25 years ago. Not surprisingly, its growth has mirrored the rise of artisan baking in America.
Now, I’m on the Guild’s Board of Directors. For the last 16 months, I’ve been busy working with the other eight directors to plan Wheatstalk, the Guild’s most significant event, which starts February 27. The three-day celebration of baking is filled with lectures, hands-on classes, demonstrations, and maybe most importantly, a chance to visit with fellow bakers.
We’re holding this year’s gathering at Johnson & Wales University in Providence, Rhode Island. Of the Guild’s 2200 members, 525 members entered a lottery for the 125 available spots. All told, with the lottery winners, the teachers and volunteers like myself, about 200 artisan bakers will descend on the city. We’ll leave flour dust in our wake!
Scott is teaching a class called Growing Your Bakery with Amy Scherber of Amy’s Bread, a New York bakery that is a little bigger than Macrina and opened just a year earlier. Our bakeries are similar, both with cafés and wholesale operations. Scott and Amy will cover essential questions like, Do you really want to stop baking? Because when you grow, you spend a lot less time kneading dough. Out of necessity you get into the business of managing employees, training, retaining employees, pricing, food safety, and charitable donations. Scott says, “Amy and I should complement each other well. She is the baker who started her business, and I’m not. That difference should be useful.”
Once all the organizing is done, my job at Wheatstalk is very hands-on—preparing three days of breakfast and lunch for 200 people! It’s a big job, but I’ll have plenty of help. I’m serving a very Macrina-centric menu of tasty comfort food. There’ll be Macrina’s Macaroni and Cheese with Spicy Broccoli one day, lentil soup another, savory salads, and all the beautiful loaves of bread made fresh each day in the morning classes.
After months of planning, I can hardly believe it’s about to happen. I look forward to seeing old friends and meeting new ones, to learning new techniques and recipes. Everyone walks away inspired and with a handful of new friends and an even deeper connection to this awesome industry than they thought possible!



